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Into Niilo


Into Niilo is an artist and jewelry designer based in Moscow, Russia.
After graduating from Moscow State University of Design and Technology [MSUDT] in 2013, as an accessory designer, he made his master degree in Footwear Design at London College of Fashion [LCF], University of Arts London [UAL].

Straight after the designer realized that he is no longer interested in footwear, but has more interest towards small, wearable architectural and sculptural forms. That's how he launched his own brand [into|into] [in 2015] of experimental accessories and later switched to [fine] jewelry primarily.

Starting from 2016 Into Niilo started taking parts in various showrooms during Paris Fashion Weeks [twice a year]. In 2018 he signed a contract with the NOB agency and starting from 2019, he took part in NOB showroom during Paris, Milan and Tokyo Fashion Weeks.

into|into takes ideas and principles of the exact sciences and experiments from scientific cognition of different fields like physics, chemistry, natural philosophy, cosmology, astronomy, anatomy, philosophy, etc. and tries to transfer them in the art and design field. The name into | into the refrain of the word «into», borrowed from English [intu:] and Finnish [into:] languages ​​and translates as «internal inspiration». And the brand is inspired by the outworld – nature and the cognitive process it by man, poetics and the splendor of forms, the very essence things and their contents.


2013-2015 – [London College of Fashion, UAL, MA Fashion Footwear]

2007-2013 – [Moscow State University of Design and Technology, specialist, costume and accessory design]

Group exhibitions and special projects


- Sunny Art Prize, London (UK)
- 9 March project, Moscow, Perm, Saint Petersburg (Russia)
- Global Talents Digital, Moscow (Russia)
- Japan Jewelry Competition, Tokyo (Japan)
- WAR [Polemos] exhibition, Munich (Germany)
- Athens Jewelry Week, Athens (Greece)
- Growth&Evolution International exhibition, Shanghai (China)
- Limitations is stimulus for creativity [special project for Esquire Russia]
- Keys to the chastity belt, PAP magazine
- The Legend of King Arthur, WAR the comics

- Autor Jewelry fair, Bucharest (Romania)
- JOYA Barcelona Art, Jewellery & Objects, Barcelona (Spain)
- SIERAAD jewelry art fair, Amsterdam (Netherlands)
- Dream Machine Exhibition, New York, (USA)


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